Active Perception Essay Example for Free

Active Perception Essay The Wikipedia article on perception defined passive perception theory which states that perception is a phenomenon that results from a sequence of events. First, the sensory information is taken in which the senses process and interpret. After processing the information, a response to the information is generated. The best way to illustrate this theory is by observing how an old computer works. Data are fed on to the computer which it processes and interprets after which, a response to the data is produced. However, recent studies show that perception does not occur in such a simple, linear manner. Rather, the information, the input or senses, and the description or interpretation of the information interact with one another and form a dynamic relationship. The Wikepedia article on perception refers to this occurrence as active perception. In addition, Freeman (78) claimed in his article that perception is a physiological phenomenon which is more complex than it appears. Previous studies reported that the cerebral cortex is responsible for the analysis of the sensory information. However, recent studies revealed that the brain does more than merely analyzing sensory information by extracting its features. The process of perception involves the past experience of an individual which he or she relates to the sensory message. This stimulus (sensory information) and its particular meaning to an individual are expected to be identified based on his or her previous experiences. Millions of neurons are simultaneously at work during perception which Freeman referred to as the brain of chaos. The brain of chaos is complex behavior of neurons that appears to be random but possesses some hidden order in actuality. Various neurons abruptly and simultaneously shift â€Å"from one complex activity pattern to another in response to the smallest of inputs† (Freeman 78). Freeman (78) speculated that the brain of chaos makes perception possible. This could explain why some people instantly recognize the distinct smell dental clinics and dislike it due to their terrible experience in a dental clinic in the past. In the same way, the underlying theory on active perception could explain why people can recognize a famous actor, the aroma of their favorite food, and a close friend’s voice at once (Freeman 78). All activities in one’s life require perception. It is one of the bases of behavior, beliefs, values, attitudes, and preferences. Perception is also important in decision-making and responding to external events. When shopping, for instance, the items that the buyer purchased (and those that he or she rejected) are a reflection of his or her perception on the items’ price, quality, function, and overall attractiveness. Hence, understanding perception works is very important. By understanding the underlying processes involved in perception, how the behavior, beliefs, values, attitudes, and preferences of an individual are formed would be determined. The cognitive and affective processes involved in decision-making and responding to external events would also be understood by conducting research on perception. Knowing the reason why people behave or think in a certain way would greatly contribute to understanding others. Certainly, when people understand one another, personal relationships would improve, while the activities that directly involve people such as a psychological therapy or a marketing approach would be more effectively implemented. In conclusion, perception is a complex process which is not limited to a passive process of obtaining sensory information. Rather, it is a process that involves past experience and a dynamic relationship between the information, the input or senses, and the description of the information. It was also discovered that perception is a complex brain activity in contrast to previous findings which state that perception occurs at the cerebral cortex. By understanding the process and concept of perception, people would be able to learn how behavior, beliefs, attitudes, preferences, decision-making, and response to external events are formed. Works Cited Freeman, Walter. â€Å"The Physiology of Perception. † Scientific American, 264 (1991): 78-85. â€Å"Perception. † 20 November 2007. Wikepedia. 20 November 2007 http://en. wikipedia. org/wiki/Perception.

The Power is in the People :: essays papers

The Power is in the People Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. (The United States Constitution: The First Amendment). By the action taken on December 12, 1791 (when the Bill of Rights was adopted), the United States of America granted its people a power that would prove extremely potent one-hundred and twenty-nine years later. During the era of Prohibition (1920-1933), people took whatever action necessary to get their way, and did so through the rights afforded to them in the First Amendment. Individuals in favor of Prohibition, seeing the benefits of the institution, worked together to sustain it. Those against Prohibition, feeling a violation of their rights, acted just as intensely, if not even more so, to stop the movement. The government, ignoring the voice of the people, was primarily concerned with keeping Prohibition alive. However, the right to individual voice, a principle upon which the United States was founded, made it impossible for an institution such as Prohibition to exist successfully. In the years prior to and during Prohibition, many people did everything within their power to keep the nation free of alcohol. Numerous committees were formed for the purpose of pursuing the enactment and continuation of Prohibition. Church and religion also played a large part in the fight to keep the nation â€Å"dry†. Some individuals even entered politics and took office in the government in an effort to be heard. People made an united effort to reveal the virtues of Prohibition to the nation. The Anti-Saloon League of America was founded in 1893 at Oberlin, Ohio. Throughout Prohibition, its members went from town to town speaking out against saloons and alcohol (Merz 8). On January 16, 1920, they also declared, â€Å"it is here at last - dry America’s first birthday† (Kobler 11). Women established a group of their own as well. In 1874, Protestant women formed the Women’s Christian Temperance Union. They, like the Anti-Saloon League of America, cited the advantages of Prohibition (Kobler 10). As a whole, groups such as these utilized their First Amendment rights to the fullest to preach what they believed.

Notes on Different types of customers

Dealing with customer complaints why do customers complain? Customers complain mainly because of bad customer service The product they received is of bad quality not happy because of the staff Delayed flights not good service untidy accommodation product they received was not as it was descriptive. Not a not seats on the plane not getting what they want queues why do organizations need to know about customer complaints? To keep their reputation keep one customer happy expand business keep customers keep business to improve o fix one problem How to deal with customers?Offer a discount or a complimentary Item such as a drink. Food item etc. ) or a refund If they take It further ask If want to speak to the manager Reply a. s. A. P start by apologizing Don't interrupt whilst they are complaining Ask what's wrong face to face offer something else e-mail written communication make it formal be sympathetic make eye contact Listen suggest the course of action check the customer is happy with the solution and ask them if there is anything else you can do for them. Keep calm keep customer informed at all times Why is It Important to resolve a complaint? O keep the customers happy so you will get customer loyalty so you don't get a bad image/reputation of you or the organization To prevent it from happening again so I OFF quality of service they give how good their products are minimum standard of quality procedures they follow Equally With respect Fairly Friendly Welcomed well With a helpful manner NIce Politely Regardless of the customer type all customers have different needs. A hen party traveling to London for the weekend. Transfers Accommodation Group accommodation rah receptionInformation on local nightlife Different types of customers Mobility Pre-boarding Disable Access Guides Wider corridors Handrails Ramps Treated with respect and equally Special seating Bigger facilities Information about excursions suitable for their needs Special cabins/accommodation specifi cally for the disabled Lifts Visually impaired Braille White stick Career Guide dogs Assistance Be sensitive Hearing impaired Hearing aid Hearing loop Lip reader Sign language translator Speak loud and clearly Signs Devices to help them in case of an emergency el calling people, phone ringing, fire alarm going off Cultures/Countries Health documents Leaflets in their language Maps in their language Treat them equally and with respect Helpful staff Injection Visas/Passports Currency exchange Insurance Translator Elderly/Confused Treated with respect Show empathy Speak slowly and clearly Make sure they understand the information they were confused about Communication methods best suited to the customers needs. Hearing – Written, Face to face (For lip readers) Visual – Telephone, Verbally Elderly – Face to face, verbally Different language – Written – diagrams

Conformity in Fahrenheit 451 - Free Essay Example

Sample details Pages: 2 Words: 692 Downloads: 3 Date added: 2019/04/10 Category Literature Essay Level High school Tags: Fahrenheit 451 Essay Ray Bradbury Essay Did you like this example? Come on, Christina. Everybodys doing it. Its fine! Christina knew that it was not right, but everyone was doing it. Don’t waste time! Our writers will create an original "Conformity in Fahrenheit 451" essay for you Create order Whats the problem with it? This is a common issue that most everybody will be faced with. Do I give in or do I stand up for what I believe in? This is the same problem that Guy Montag faces. Does he read the books that he thinks will give him truth and knowledge, which is against the law, or does he not in fear that he would be caught? This common issue is conformity, or a type of social influence involving change in belief or behavior in order to fit in with a group in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms/expectations) group pressure (McLeod). Ray Bradbury develops the theme of In a battle between doing what is right and conforming to society, both options cause actions that can have a negative result, by having Montag go through a big decision about whether to commit to books. In the beginning of the novel, the theme is introduced through Clarisse, who sparks the conflict in Montag in which he can choose books or society. We can immediately sense the pressure of conformity mounting upon Montag, as shown on page 21, where it says, He felt his body divide itself into a hotness and a coldness, a softness and a hardness, a trembling and a not trembling, the two halves grinding one upon the other (Bradbury 21). He is wrestling with the pressures of being a member of society and being active in it, but at the same time, his gut instinct is telling him that something is messed up in the world that they live in (Fahrenheit 451 Clarisse McClellan Quotes). He must decide whether to lead a life with books, which is illegal and could get him arrested and his house burnt, or to just live as society tells him to (to conform). The theme is refined by him wrestling with his options as the novel progresses. If he chooses to go along with society, he knows he will live an unhappy and unsatisfied life. In Part II, Montag tells Faber, We have everything we need to be happy, but we arent happy. Somethings missing (Bradbury 78). This shows how if he went back to society, then he, like everyone around him, wouldnt be happy. He knows that his society is missing something, and he would later learn from Faber that it is the information contained in books. Also, if he went back, he would probably continue to have a stressed relationship with his wife. The theme is fully developed by the end by Montag choosing the books over everything else and him feeling the effects of his decision. If Montag followed his heart and his books, then his house could be burned (it in fact is) and he could be arrested. He ultimately decides to follow this path, with the guidance of Faber. However, it still ends poorly for him as Mildred, his wife, calls an alarm on him. He is forced to burn his house, and he is arrested. He resists the arrest, and in a rage of fury he murders Beatty. Montag now must go on the run as a fugitive, all because he wanted to save his books and deviate from the normal standard. Bradbury writes, But he was still crying and that had to be finished. He hadnt wanted to kill anyone, not even Beatty. Im sorry, Im sorry, oh God, sorry (116). It is hard to argue that being a fugitive and losing everything is a positive thing, and Montag has lost everything because he fought for what he believed in. So, Christina, dont feel like there is one perfect option. There are negatives to going with the flow and standing out, but there are also positives to both. While the effects of both might not be on the same scale as Montags, it is important to always weigh your options. There is nothing that is not all white or all black. Rather, it is a shade of grey.